Elyse Mallouk, VP of brand marketing, Kickstarter
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Gregg Phillips and Catherine Engelbrecht are best known as the election …….
Consumers worldwide search YouTube for help with the products they purchase — from assembling furniture to advice when choosing the right products — often in the form of how-to and explainer videos. People also rely on YouTube for guidance and information during every part of their shopping journey, whether they’re watching unboxing videos, seeking product reviews or learning more about their purchases after buying.
This is particularly true of Gen Z, who say that YouTube is mo…….
Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns
If there’s a single type of content that is now officially king, it’s mobile-friendly short-form video.
You’re probably thinking, “Great, so my business should be running to TikTok, right?” TikTok may seem like the obvious platform of choice for on-trend video marketing. After all, TikTok…….
Social media usage is steadily growing, and we don’t see it slowing down anytime soon.
In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027.
With emerging technologies, never-ending feature updates, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what’s coming next.
The saying, knowing is half the battle, has never been more true.
As competition continues to heat up in digital video and creator marketing, some marketers and agency execs believe YouTube may have lost some steam in its effort to scoop up streaming and TV ad dollars.
While YouTube has worked to further build its reputation as a solid streaming offering, it’s only become more difficult for some marketers to decide which budget — social or video — to dedicate to YouTube, according to media buyers, who say the platforms bifurcated offering may …….
1. Trace Presence YouTube Marketing Agency [Official Google Partner]
Located in New Delhi, India, Trace Presence specializes in YouTube marketing and takes an expert approach to every aspect of how to get more views on youtube, including your YouTube strategy, YouTube paid ads marketing, and YouTube SEO. The company specializes in YouTube marketing, Google ads PPC Advertising and PR (press release distributions). Their digital marketing strategies are in-depth and backed by a team of c…….
If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. And one of the latest features from YouTube is YouTube Shorts.
Haven’t heard of it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.
And if you’re not, yo…….